Get recommended by AI assistants in Spanish
More and more people in Spain ask ChatGPT, Gemini or Google's AI before they search. If they ask in Spanish and your brand is not in the answer, you do not exist for them.
What happens when someone asks in Spanish
AI assistants answer with what they find in Spanish. If your website in Spanish is half translated, or does not exist, they look for the answer somewhere else: your English pages, a competitor, a forum or a third-party blog.
I have seen AIs attribute a brand to another company, confuse it with a company from another country and leave it out of generic questions where it had the best answer.
What I do
- Ask the AIs.The same buyer questions in Spanish to ChatGPT, Gemini, Perplexity and Google's AI, and I compare what they say about you and your competitors.
- Find the gaps.Questions your website does not answer, data that contradicts itself, pages the AIs do not reach.
- Fix your website.Short answers that are easy to quote, with their source, FAQs with their markup, the right structured data, llms.txt and clear rules for AI bots.
- Check again.Same questions, a few weeks later.
This website is an example. It has a Markdown version of every page for agents, llms.txt and explicit rules for AI bots. You can see how I review a whole website with AI in this case.
Frequently asked questions
Can you guarantee ChatGPT will recommend me?
No. Nobody can. What I can do is make sure the right answer about you is on your website, in Spanish, easy to find and easy to quote.
Is this different from SEO?
It is built on SEO. AI assistants that search the web use search results. On top of that, they need short, clear answers and consistent data about your brand.